MMM (Master in Marketing Management) Course

With various marketing-based degrees and programs offers to students it can often get confusing to find the best one. At the most, it’s up to the choice of the student and their desire to go with the kind of program they feel enriched with. The thing about regular MBAs is that they have a large course and cannot funnel into one specialized field. This is where having a specific funneled program can work. MMM Course circumvents on the same path.

Quick Review - Master in Marketing Management

The course, i.e. MMM full form stands for Master in Marketing Management. The course is offered by many universities and institutes across India. This course offers students specialization in marketing, planning, developing, implementing, and building efficient marketing mechanisms to help bolster organizational growth and sales. The program covers all the wide arrayed aspects of marketing involving the theoretical and practical approach along with the well-versed adaptations in technical writing, management writing, sales, training, and more. 

The course is a post-graduate program and is offered as a two-year course. The course is great for anyone looking to expand their career and make it big. It also allows people to bolster their ranks and make a good standing in this competitive market. People can make a good career in analyst, marketer, process manager, and more. 

MMM Course Eligibility Criteria:

The course requires a student to: 

• The candidate should have completed their graduate program from any recognized university.
• The candidate should have scored 55% marks in their graduate program.
• The candidate should appear for the entrance test.

Admission Process of MMM Course

Candidates who are willing to pursue the MMM course should know about the admission process. The students should meet with eligibility criteria first then appear for the entrance exam. Here are some of the few steps that you should follow before applying for a course:

1. The candidates must have to appear for the entrance exam conducted by the colleges or institutes.
2. If there is any relevant exam, candidates must clear it.
3. The students visit the official website of the respective college and institution to collect the application form. As well as, students may fill the form for the entrance exam of the concerned authority.
4. For being a part of a reputed college or institution, you should secure a seat by scoring the cut off mark in the relevant entrance test.
5. Once you clear the entrance test, you can apply for the MMM programme in the institute or college that offers the same.
6. Based on marks of the entrance test, the applicants being called for the final selection round.
7. There are various institutions and colleges in India that are taking Group discussions and Personal Interviews as part of the final Selection.

Entrance Exam for Master in Marketing Management (MMM)

Various entrances tests are conducted by some of the colleges in India. Let's take a look:

1. CAT Entrance Test – Common Admission test is a computer-based selection test conducted by the IIMs (Indian Institutes of Management) as a requirement for admissions to their business administration programs like MMM. It is a popular competitive exam conducted every year.
2. GMAT Entrance Test – GMAT conducts by the Graduate Management Admission Council. It is a computer-based test that evaluates the student’s quantitative, writing, verbal, reading and writing skills. Those who are seeking admission into top business schools across the world can appear for this exam.
3. XAT Entrance Test – Xavier Aptitude Test for admission to MBA and PGDM programmes in XLRI and other top business colleges in India. It has become an easier test as compared to another entrance exam.
4. MAT Entrance Test – Management aptitude test or MAT is a national level entrance exam conducted every year. It is an objective type exam that is divided into 5 sections including Mathematical Skills, Data Analysis, Intelligence and Critical Reasoning, Indian and Global Environment.

Some other entrance exams – ATMA, MICAT, SNAP, CMAT and so on

How to prepare for MMM Entrance Exam?

Before appearing for the entrance exam, candidates must familiar with the exam pattern. For that, they can check the previous year question year paper, a consultant with an experienced teacher, attempt a mock test within a limited duration. Apart from this, they should prefer to read easy topics first and then go for difficult ones.

What are the top Institutes for Master in Marketing Management (MMM) Courses?

There are various colleges and institutes in India offering MMM courses. Here are some of the top institutes in India including their average annual fees:

Master in Marketing Management – Syllabus and Course Explanation

MMM is a master degree course that takes 2-year to complete. Thus, the course prospectus is divided into 4 semesters. The course curriculum may vary from institute to institute. The below mentioned course syllabus detail is being offered by almost every college. Let's have a look:

Semester – 1

• Principles & Practices of Management
• Principles of Marketing
• Fundamentals of Management Accounting
• Managerial Economics
• Research Methodology
• Business Communication
• Consumer Behaviour
• Fundamentals of Information Technology

Semester – 2

• Services Marketing
• Sales Management and Personal Selling
• Retail Marketing
• Distribution Management & Logistics
• Relationship Marketing
• Indian Economic Environment
• Field Work + SPSS
• Market Research

Semester – 3

• International Marketing
• Laws Related to Marketing
• Foreign Language
• Project Work
• Financial Services Marketing
• Marketing Communication
• Project Work
• Virtual Marketing

Semester – 4

• Brand Management
• Strategic Management
• Direct Marketing
• Export Documentation and Forex management
• Industrial Marketing
• Rural and Agricultural Marketing
• Entrepreneurship Development and Project Management
• Foreign Language

Job Opportunities after doing Master in Marketing Management Course

A wide range of job opportunities will have been offered to the aspirant. Both the private sector and government offer vacancies to MMM degree holders. Thus, aspirants can easily get jobs through their knowledge and experience. On successful completion of this course, they may do marketing through pay-per-click, social media, web designing, search media optimization, articles and search engine optimization.

Top Job Areas

MMM degree holders can seek jobs in various fields as per their qualifications and knowledge. However, seeking jobs as per their interest is not so difficult. The below-mentioned area for MMM degree holders that they choose after completing the course:

1. Education and Research Institutes
2. FMCG Companies
3. Catering Organizations
4. Sales
5. Bank
6. Retail
7. IT Companies, etc.

Top Job Positions:

On doing this course, you can work at the following post:

1. Assistant Professor
2. Consultant
3. Management Trainee
4. Zonal Business Manager
5. Assistant Manager
6. Sales Operations Associate
7. Marketing Communication Manager
8. Business Process Analyst
9. Relationship Manager
10. Demand Supply Advisor, etc.

Pay Scale & Salary Packages

Those students who have finished their MMM (Master in Marketing Management) may easily earn 50,000 to 70,000 monthly in India. Talking about abroad, the aspirant can earn 80,000 to 2, 00,000 monthly as per their profile. Moreover, the salary packages will depend upon the reputation of the business firm. Here we mention the salary packages of some professionals in the respective field.

1. Associate Professor – INR 5 to 6 lacs
2. Assistant Manager – INR 4 to 6 lacs
3. Relationship Manager – INR 3 to 4 lacs
4. Marketing Manager – INR 6 to 7 lacs
5. Consultant – 8 to 9 lacs