The BBA Marketing Full form is Bachelor of Business Administration in Marketing and it is an undergraduate degree course. The duration of this course is 3 year which is a branch of management. The course mainly focuses to teach candidates about the essential aspects of marketing and enhance their marketing skills. The course is specially framed for those who have the skills to promote their product and have the courage to face real-life challenges.
BBA Marketing Course is a professional course which is offered by reputed institutes in India along with various specializations such as, Business marketing, Advanced social Media Marketing, Integrated Online strategies and operation skills, Business Economics Programs, Interactive Management and marketing, Marketing and Research, International Marketing, Bookkeeping, Product Marketing etc. The course is especially interesting because it not only enhances the candidate's skills but also provides them with academic knowledge including classrooms lectures, on-field training and project and other curricular activities.
BBA is quite a common course, but the problem is that it is a generalized program. Many colleges have started offering additional specializations to BBA students so that they can learn and become the master of their domain. For the students with an interest in marketing, a good option is BBA Marketing. The program is focused on the marketing industry, and you should not confuse it with sales. It offers excellent exposure to the students who wish to learn marketing research and other similar topics. Go ahead and find out more about BBA Marketing in the article below.
Before you get admission to BBA Marketing, you need to ensure that you are eligible for BBA Marketing. In this section of the page, we have listed the eligibility criteria for BBA Marketing. Check them out below.
The next milestone is getting admission to BBA Marketing. We have listed the points below for getting admission to BBA Marketing.
The main part of the preparation for BBA Marketing is the entrance test. The course content in the entrance test is Verbal Ability, Data Interpretation, Critical Reasoning and Mathematical Skills. You should get practice questions for these topics and practice a lot. Ensure that you cover all types of questions to score well on the entrance test. The better you score, the better college you will be able to get. You should also read the newspaper daily as this prepares you for the GD and PI. Practice public speaking because that can help you gain confidence when you are preparing for BBA Marketing.
One focus that you should maintain while planning your education is choosing the best college. Studying in a reputed college with a good infrastructure comes with a lot of benefits. You should also target one of the best colleges when you are opting for BBA Marketing. To help you further, we have listed the top 10 colleges in India. Check them out now.
| College | State | Fee |
| GLA Institute of Business Management | Uttar Pradesh | Rs. 80,000 |
| Global Business School and Research Centre | Maharashtra | Rs. 80,000 |
| ICFAI University | Dehradun | Rs. 2.5 Lakhs |
| IMS Unison University | Dehradun | Rs. 1.5 Lakhs |
| International School of Management Excellence | Karnataka | Rs. 2 Lakh |
| IP University | Delhi | Rs. 1.5 Lakh |
| Jain University | Karnataka | Rs. 3 Lakh |
| Manipal University | Manipal | Rs. 1.5 Lakh |
| Sharda University | Uttar Pradesh | Rs. 1.5 Lakh |
| Symbiosis International University | Maharashtra | Rs. 3 Lakh |
The core focus of BBA Marketing is on general as well as marketing-related subjects. During the three years, you are taught about core marketing subjects, and we have listed out all of these subjects for you. The sequence of these subjects may vary depending on the college, but generally, the subjects you will study are listed below. Please note that the BBA marketing also involves a summer internship, and you would have to complete that to get the degree.
We have talked about the top colleges for BBA Marketing. The fee for BBA Marketing is on similar lines with other BBA programs. In the list of top 10 colleges for BBA Marketing, we have listed the fee of those colleges. As per a general observation, the minimum fee for BBA Marketing would be Rs 60,000, and the maximum has no upper bound. You will come across institutes that have a fee of over Rs 6 lakhs for this three year course. So, you need to plan your funding accordingly, and you can also check if the college has any scholarship program for the best students.
Marketing is not just restricted to sales. There are many other parts of marketing, and after pursuing BBA Marketing, you can go ahead and opt for a career in this specific domain. Retailers, Media Houses, Brand Management Companies, Advertising Agencies, MR Firms, Event Management companies and even the IT industry has a huge demand for students from BBA Marketing. Apart from doing a job right after BBA Marketing, you can even go for higher education. MBA is a good course after BBA Marketing. Lastly, you can check out some of the positions available for you after BBA Marketing.
The salary you will get would depend on the organization you choose and the role you are getting. The minimum standard across the market is Rs 2.5 Lakh after graduation. Some fresher are lucky, and they get a seven-digit salary too. You can also opt for BBA Marketing, and we are sure that you will be able to earn a good package. It would also help you to check the average placement package of the college because this will help you in setting the right expectations for yourself.