Candidates who have to wish to know more about the digital marketing field along with business strategies must check the MBA Digital Marketing course. Master of Business Administration in Digital Marketing is a 2-year post-graduate-level programme that deals with branding and promotions of various products through a digital platform. In this modern world, people would choose digital platforms for advertising which is quite impressive.
| Particulars | Details |
| Course Name | MBA Digital Marketing |
| Full Form | Master of Business Administration in Digital Marketing |
| Course Type | Postgraduate |
| Duration | 2 Years |
| Eligibility Criteria | Graduation |
The course mainly focuses on trained students for applying digital marketing tricks and methods, which can help them to add on new customers. Nowadays, MBA Digital Marketing becomes a popular course across the world including new terms and methods. The course provides numerous subjects such as Marketing Basics, Marketing Management, Business Research Management, Mobile Marketing, Digital Branding, Web Analytics, Content Marketing, Social Media Marketing etc. Thus, MBA in digital marketing is a job-oriented course that will open with a wide range of opportunities.
The dynamics of marketing are changing and the way the brands interact with the customers. This has drastically changed the medium of communication. Many things happen digitally now, and in such a case, the old generation marketing case has lost its relevance. To stay updated & relevant, you need to get a degree in Digital Marketing that adds value. During MBA Digital Marketing, you are taught about the new digital mediums of education, which can be a great help for the students.MBA Digital Marketing is one of the best courses for students who wish to be in the marketing field, and you can check out other details about the course below.
The eligibility criteria for MBA Digital Marketing is the same as other MBA courses. You can check out the details below.
MBA as a career option can be very challenging. The main challenge of the course is to get into a good college. You would surely want to opt for MBA Digital Marketing to get a good placement. In such a case, below are some tips that you can follow to prepare for MBA Digital Marketing.
Talking about the admissions in MBA Digital Marketing, they are granted solely based on an entrance test. Below is the detailed procedure for getting admission to MBA Digital Marketing.
When you are opting for MBA Digital Marketing, it is essential to ensure that you are choose nothing but the best college. Choosing a good college will ensure that you get an excellent job after the course. To help you shortlist the college, we have listed some of the best colleges in India for MBA Digital Marketing.
| Sl. No. | Name Of The Colleges | Location | Average Fees |
| 1 | Amity University | Jaipur | RS 5 Lakh |
| 2 | Bharatiya Vidya Bhavan Institute of Management Science | Kolkata | Rs 6 Lakh |
| 3 | Globsyn Business School | Kolkata | Rs 8 Lakh |
| 4 | Great Lakes Institute of Management | Chennai | Rs 16 Lakh |
| 5 | Guru Gobind Singh Indraprastha University | New Delhi | Rs 70,000 |
| 6 | Indian Institute of Technology | Madras | Rs 12 Lakh |
| 7 | Loyola Institute of Business Administration | Chennai | Rs 16 Lakh |
| 8 | Manav Rachna International Institute of Research and Studies | Faridabad | Rs 6 Lakh |
| 9 | University of Mumbai | Mumbai | Rs 3.2 Lakh |
| 10 | Xavier Institute of Management and Entrepreneurship | Kochi | Rs 3 Lakh |
We are sure that you would want to learn about the subjects you will learn during MBA Digital Marketing. You can try and sync this up with your interest, and you can also check what all subjects have you studied in previous courses. Check out the syllabus for MBA Digital Marketing below -
MBA programs are usually costly. The fee depends on the institute. In general, most of the institutes have a fee between Rs 80,000 to Rs 16 Lakh. You will undoubtedly find the outliers here, and you will also come across the colleges that offer you a scholarship. Remember to check the living expenses if the college offers a full-time residential course. This will add up to the cost of education if it is not included in the fee already.
If you are creative and would like to be on the management side of the digital marketing domain, then this course offers you amazing opportunities. You will get to work with corporates and marketing agencies. Many retailers also hire graduates after this course. Some of the common positions available are listed below. The course has a good scope, and you can also earn well since Digital Marketing is considered the future.
The average salary after MBA Digital Marketing is between Rs 5 Lakhs to Rs 12 Lakhs. However, you may get a better offer depending on your prior education, present college and work experience. In general, the organizations will offer you a better salary for every year of work experience. You can also check the average package of the college while taking admission in MBA Digital Marketing. This will give you an idea about what will be offered to you post your course completion.