MBA Marketing is one of the most popular and job-oriented course not only at the national level but also at the international level. Candidates who are seeking multiple job opportunities in the marketing field must check this course. The course duration is 2-year that offers various subjects like marketing, advertising, labelling, globally advertising, market research, marketing strategies, business communication and more.
| Particulars | Details |
| Course Name | MBA Marketing |
| Full Form | Master of Business Administration in Marketing |
| Course Type | Postgraduate |
| Duration | 2 Years |
| Eligibility Criteria | Graduation |
The course is best suited for those who have good marketing skills and leadership skills in the marketing field. The course curriculum introduces student consumer behaviour, marketing tricks and tactics, business morals, logical expertise, learning of projects etc. Infect, candidates can pick any specialization at the beginning of the 2nd year according to your preference and interest. Admission to MBA Marketing is generally done through the common entrance exam like- CAT, MAT, GMAC etc also, there are some colleges and universities that conduct their entrance test for admission to the MBA Marketing like – XLRI etc. Moreover, candidates have an option to pursue a PhD. Marketing for immense future growth. On the completion of the course, you can apply to the public sector or private sector. Some of the top recruiters for MBA Marketing are – Amazon, Bain and Company, Apple, Microsoft, Walt Disney, Deloitte etc.
The application cost for an MBA program ranges between Rs 1500 and 2500. Several universities hold their state and/or institution-level MBA entrance tests, and MBA marketing admittance is based on the results of national-level MBA entrance exams.
CAT
The Common Admission Test (CAT) is among the most well-known entrance exams for MBA programs. It is organized by the IIM, Ahmedabad. Specifically, the Verbal Ability and Reading Comprehension (VARC) segment, Data Interpretation and Logical Reasoning (DILR), and Quantitative Ability sections are all included in the exam (QA).
CMAT
The acronym CMAT stands for Common Management Entry Exam. This test is carried out once a year by the NTA. It is a national-level examination, and you can register for it on the internet. Before applying, students should carefully evaluate the eligibility requirements.
IIFT
The IIFT, which is administered by the NTA, is another entrance test that allows applicants to get admission to MBA programs. Before applying to IIFT, it is strongly advised that students review the detailed qualifying criteria for the program.
IBSAT
Applicants for the IBSAT must have completed an undergrad degree with aggregate marks of 50 percent marks to be eligible to apply. The exam, which is administered by the Indian Business School in Hyderabad, is for admission to MBA programs.
| SL No. | Name Of The Colleges | Location | Average Fees |
| 1 | Garden City University | Bangalore | 2,00,000 |
| 2 | Jain University | Bangalore | 9,00,000 |
| 3 | ICFAI University | Raipur | 83,000 |
| 4 | Sanskriti University | Mathura | 1,15,600 |
| 5 | Mansarovar Global university | Bhopal | 1,00,000 |
| 6 | Balaji Institute Of Modern Management | Pune | 8,44,000 |
| 7 | DY Patil University | Navi Mumbai | 8,40,000 |
| 8 | Welingkar | Mumbai | 159,765 |
| 9 | KJ Somaiya Institute Of Management | Mumbai | 287,445 |
Marketing theory and practice are integrated into the MBA Marketing curriculum to ensure that the students obtain a thorough understanding of the subject matter. Following is a list of the MBA Marketing topics that are covered in the table.
1st semester
2nd semester
3rd semester
4th semester
MBA Marketing provides employment opportunities in a variety of positions for both new graduates and seasoned professionals. Fresh graduates are hired in positions like Brand Manager, Sales Manager, and Digital Marketing Manager, whilst experienced professionals are hired in roles such as Brand Manager, marketing Professionals, marketing specialists, and business analysts, among other positions.
Advisor, Global Finance Manager, Exports Coordinator, & Management Consultant are some of the titles that MBA Marketing students can earn after completing their program.
MBA Marketing provides great compensation to new graduates, with salaries ranging from INT 20,000 and INT 60,000 per month. Brand managers, sales directors, public affairs managers, digital marketing managers, marketing executives, marketing specialists, and a variety of other professions are available to MBA Marketing applicants.
Candidates who have finished an MBA Marketing degree are eligible to apply for MBA Marketing fresher positions. Advertising, consulting, retailing, finance, tourism, digital media, entertainment, and a variety of other fields are among the industries where MBA marketing freshers have sought. According to Quikr, the starting wage for new hires is INR 20,000 per month.
Aspiring MBA Marketing professionals have a plethora of work opportunities available to them. The amount of a person's increase or increment is determined by his or her talents and level of experience.
Specializing in a specific area of study within a discipline gives you an edge over your peers because it equips you with the necessary knowledge and skills to pursue that particular career. As a bonus, it lets your prospective employer understand that you have the necessary knowledge in that particular field, so it is always preferable to continue pursuing a specific specialization while completing your undergraduate degree. During the 2nd year, there seem to be a variety of specializations offered under MBA Marketing disciplines from which students can pick, some of which are as follows: